Exploring cider website descriptions using a novel text mining approach
نویسندگان
چکیده
Rapid methods of text analysis are increasingly important tools for efficiently extracting and understanding communication within the food beverage space. This study aimed to use frequency-based mining biterm topic modeling (BTM) as analyzing how cider products communicated marketed on cider-producer websites made in Virginia, Vermont, New York. BTM has been previously used explore topics small corpora data, is efficient exploring patterns across different documents or filters. The present dataset comprised 1115 their website descriptions extracted from 124 total during 2020 2021. Results analyses suggest that emphasize food-pairing, production, sensory quality information. Altogether, this research presents approaches communication. Practical applications will be valuable stakeholders United States' industry by providing relevant insight marketing varies based extrinsic product factors, such geography packaging. also demonstrates efficiency potential language related foods, beverages, quality. Further, provides a framework sensory-specific large corpus which may adopted other researchers wishing apply rapid descriptive sensory, quality, consumer fields.
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ژورنال
عنوان ژورنال: Journal of Sensory Studies
سال: 2023
ISSN: ['0887-8250', '1745-459X']
DOI: https://doi.org/10.1111/joss.12854